We're slowly and steadily tagging keywords across the website.
It's an experiment at the moment more than anything else. I do like how you can drill down into boat names and keywords though, which then brings up other posts from across the website containing those words.
It could be used for all sorts of things mind. Recommending things you might be interested in, to show trending tags, similar to twitter! It also helps search engines. The website is still a little lost in Google. Stupidly Westbourne models ranks much higher than both this site and meyhem!