Bismark
whether it be an extremely expensive way to build a model or any ship/car/boat/train anything - doing it via a monthly mag issue - the good side of it is it brings people into hobbies in a way that they may be able to understand, whereas people like ourselves who are already into hobbies - it tends to look expensive for what you get, but we may already have the knowledge of how to make these things. That is one way of looking at these mags.